Best design according to Red Dot – two PocketBook e-readers got recognition

April 4, 2019

On March 2019, it was announced that PocketBook Touch HD 3 and PocketBook Touch Lux 4 received one of the most prestigious design prize – Red Dot Award: Product Design 2019. Both e-readers have been awarded in the category «TV and home entertainment, E-readers».

At the end of 2018, PocketBook proudly presented an updated product-line of devices with a brand new design. And now, the company is happy to announce, that two latest e-readers were awarded one of the most prestigious awards in the field of product design.

Being extremely compact and light, PocketBook Touch HD 3 and PocketBook Touch Lux 4 reflect one of the key trends in industrial design – attention to a user’s convenience is always in the first place.

The weight of the devices is only 155 g, which makes them an ideal companion both on daily trips around the city and on long journeys when every gram matters. In addition, the light and exquisite design of the e-readers turns them into a stylish accessory that always catches the eye.

“The new stylish PocketBook design is minimalistic, it uses trendy colour scheme and surface finishing, but at the same time, it has its own unique elegance and is deeply tied with the brand's DNA,” – says Alexander Morokko, Industrial Designer in PocketBook. “The synergy of well-thought-out ergonomics, the internal layout, and design of the body made it possible to create an extremely convenient and one of the most compact e-readers on the market.”

The Red Dot Award: Product Design is one of the world’s largest design competitions. It should be noted, that PocketBook products receive such a significant award for the fourth time. Earlier, the company's e-readers were marked with this prize in 2012, 2014 and 2016.

In 2019, designers and manufacturers from 55 countries entered more than 5,500 products in the competition. The international jury comprises experienced experts from different disciplines and has been convening for more than 60 years in order to select the year’s best designs.